02 4365 6067 | enquiries@aida-group.com.au
Our Scope
AIDA is the full package.
We partner with you, and your brand, and bring the weight of our experience and reach.
Our
Solutions
Our real time data drives our Influencing Programs and ensures sales and brand recognition are received by specific demographics.
Sales
We currently have 37 Distributors, Full National Coverage, over 53,000 customers, a superior range of products – and we are literally growing by the day.
With a fierce team of Sales Reps and Visual Merchandisers, we promote and sell your product like it is our own.
With Brand Focused Sales and Range Extension Programs our Sales Platforms are the face of the distribution powerhouse that is AIDA.
Data
Our specifically designed
Data Analysis System is revolutionising the Food and Beverage distribution industry and route channel sales by giving you complete transparency.
We give our partners real-time National Industry Insights and identify specific demographics, sales patterns and potential for growth as well as product, outlet and stock data specific to your brand and individual product.
The Data Analysis drives our Sales Forces and provides our partners with measurable, sustainable and targeted data about their products, current sales and potential for growth.
Influencing
Our Social Media, Brand Influencing and Visual Merchandising target specific demographics and trends to make sure your product is widely recognised and develops the brand loyalty that is crucial to sustainable sales.
Our real time data drives our Influencing Programs and insures sales and brand recognition are received by specific demographics. We utilise push notification that reach directly to route channel customers to ensure your product is on shelves and at the forefront of their minds.
Distribution
We currently have 37 Distributors, Full National Coverage, over 53,000 customers, a superior range of products – and we are literally growing by the day.
With over 60 warehouses across Australia and a huge fleet of over 200 trucks AIDA has developed a unique distribution network that gets your products in stores within 48 hours.
From funky Melbourne pop-up cafes to local takeaways, fine dining/QSR restaurants and 24 hour service stations, everyone in the route channel is being serviced through the AIDA network for their food and beverage needs.
Merchandising
What We Do
At AIDA, we specialize in end-to-end merchandising solutions designed to elevate your brand's presence and performance at retail. From strategic planning to in-store execution, our team ensures your products are always in the right place, at the right time, and presented in the best possible way.
Our Core Services:
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Retail Merchandising: Planogram compliance, shelf audits, stock replenishment, and display setup.
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Visual Merchandising: Creative, brand-aligned displays that drive engagement and boost sales.
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Field Marketing: In-store promotions, sampling events, and customer engagement strategies.
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Data & Insights: Real-time reporting and analytics to track performance and optimize strategies.
We’re not just about stocking shelves—we are about creating standout experiences that convert shoppers into buyers.
Audits
We provide professional retail auditing services to ensure your brand is represented exactly how it should be—on shelf, on time, and on point.
Our experienced field reps visit retail outlets across the country to collect accurate, real-time data on product placement, stock levels, pricing, promotional compliance, and overall store execution. We act as your eyes and ears on the ground, helping you stay informed and in control of your retail presence.
Our Core Services:
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Retail Audits: Comprehensive checks to verify planogram compliance, stock availability, promotional execution, and competitor activity.
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Photo & Data Capture: Detailed in-store photos and reporting via our custom mobile app or client-preferred platforms.
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Compliance Monitoring: Ensure your brand guidelines are being followed across all retail touchpoints.
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Actionable Insights: Clear, concise reporting that helps drive smarter decisions and stronger retail execution.
We bridge the gap between brand strategy and in-store reality—delivering the insights you need to action.
Planogram
Planogram Design & Execution
Our team works closely with brands and retailers to develop space-optimized layouts that align with consumer behaviour, category strategy, and store formats. Whether you're launching a new product, remerchandising a category, or ensuring compliance across chains, we have got you covered.
What We Offer:
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Custom Planogram Design based on sales data, shopper insights, and retail strategy.
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Planogram Implementation by experienced field reps who ensure in-store compliance.
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Audit & Compliance Checks to track adherence and make real-time adjustments.
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Reporting & Insights that highlight execution gaps and opportunities for improvement.
We do not just design planograms — we make sure they come to life in-store, exactly as intended.
Field Sales
National Field Sales into Retailers
We drive your brand's success at the shelf through strategic, nationwide field sales support that delivers results where it matters most — in-store.
Our experienced field sales team represents your brand across major retailers, securing prime shelf space, building strong store relationships, and ensuring consistent visibility and compliance. Whether you are launching a new product or expanding distribution, we act as an extension of your sales force to grow your presence and performance in-store.
What We Deliver:
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Store Visits & Sales Calls – Regular visits to key retailers nationwide to drive orders, improve facings, and manage on-shelf availability.
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Relationship Building – We develop in-store relationships that help open opportunities and ensure brand support at the ground level.
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New Product Launch Support – From pitch to placement, we help get your products listed, stocked, and promoted correctly.
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Promotional Execution – We ensure your campaigns are live, priced right, and displayed according to plan.
Product Launching
National Product Launch Execution
Launching a new product? We make sure it lands in-store with impact — everywhere it needs to be, right from day one.
We manage the full rollout of your product across national retail networks, combining expert planning, field team deployment, and real-time reporting to ensure a seamless launch. From securing shelf space to ensuring full compliance with launch plans, we bring your strategy to life on the shop floor.
Our Launch Services Include:
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Retailer Engagement – Coordinating with head offices and store teams to secure listings, space, and execution support.
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Field Team Rollout – Deploying trained reps nationwide to deliver stock, set up displays, place POS, and confirm everything is launch-ready.
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Planogram Implementation – Ensuring your product is merchandised correctly, in line with category layouts and brand standards.
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Promotional Setup – Making sure pricing, signage, and launch promotions are in place and active from day one.
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Live Tracking & Reporting – Real-time updates from the field so you know exactly what is happening, where, and when.
We take the pressure out of national launches — making sure your product hits the ground running and sells.
CRM Technology
Driving National Sales with Smart CRM Technology
We combine the power of human connection with smart CRM technology to sell your products more efficiently and effectively across the country.
Our custom-built CRM system empowers our national field team with real-time data, sales insights, and task management tools — ensuring every store visit counts, and every opportunity is captured. It is how we stay ahead, stay organized, and deliver consistent retail results at scale.
Here’s How Our CRM Drives Results:
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Targeted Store Visits – Our reps know exactly which stores need attention, which products to push, and what actions to take — all from their mobile device.
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Real-Time Data Capture – From orders and stock levels to competitor activity and compliance checks, everything is recorded instantly and securely.
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Live Dashboards & Reporting – You get full visibility of what is happening in the field — by region, store, product, or rep — in real time.
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Task Management – We can schedule, track, and complete tasks across thousands of stores to ensure consistency and accountability.
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Informed Selling – With access to sales history, promotional timelines, and store insights, our team makes smarter, data-backed decisions on the ground.
Our tech keeps us sharp, our team connected, and your brand growing — nationally.
Asset Management
National Retail Asset Management for Client-Owned Equipment
We are trusted by leading brands to manage their retail assets across the country — ensuring their equipment, displays, and POS materials are deployed, maintained, and performing at their best.
As a contracted partner, we take full responsibility for the lifecycle of your assets in-store. From setup and servicing to audits and removal, our national field network and smart tracking systems ensure your brand remains consistent and visible — everywhere it matters.
What We Do for Our Clients:
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Nationwide Deployment – We deliver and install client-owned assets across major retail networks with speed and precision.
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Ongoing Maintenance – Our reps perform regular health checks, cleaning, and repairs to keep your assets in top condition.
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Inventory Management – Every item is logged, tracked, and reported on through our asset management system for full transparency.
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Compliance Checks – We ensure your assets are displayed correctly and in line with brand guidelines across all locations.
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Asset Recovery & Decommissioning – When an item needs replacing or removing, we manage collection, storage, or disposal seamlessly.
We act as an extension of your brand — managing your assets with care, efficiency, and national reach.
Custom Data
Data-Driven Store Targeting & Distribution Expansion
We use our own national sales data to make informed, strategic decisions about where your products should go next.
Our proprietary sales database does not just track performance — it helps us identify high-potential stores, regions, and distribution gaps. By analysing what is working and where, we build smart, targeted plans to expand your brand’s footprint with confidence.
How We Use Our Data:
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Identify High-Potential Stores – We analyse historical sales and trends to pinpoint stores with the right profile for your product.
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Target New Distribution Points – From underperforming areas to untapped regions, we find opportunities others miss.
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Prioritize Store Visits – Our field team focuses on locations where we know there’s real potential for growth.
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Support Listing Expansions – Backed by data, we approach retailers with a solid case for adding your products to new stores.
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Track & Refine Strategy – We monitor results in real time and adjust targeting based on what is working.
With our national insight and field execution, we do not just grow your sales — we grow them in the right places.
Contact Us
Have a question?
Our team members are more than happy to help.
Flick us an email below and let us know how we can help you and your business.
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